Heineken Making Non-Alcoholic Marijuana Beer
Following the lead of several major brewers, the Dutch beer
maker is taking a gamble on the growing market for cannabis drinks. A few weeks
back, the craft beer Lagunitas, which is wholly owned by Heineken beer,
launched a new brand specializing in beverages that swap out alcohol for THC.
The drinks being produced are the new brand are called Hi-Fi
Hops and are currently available in two different varieties: one with 10mg of
THC (the psychoactive compound found in cannabis) and another with a CBD-THC
blend featuring 5mg of each.
The move by Heineken
beer makers to break into the cannabis industry is likely a matter of
self-preservation. As Business Insider puts it “many major beer labels –
including Heineken beer specials– have been plagued by what analysts say is a
lack of interest among millennials.”
Cannabis sales, however, are up – particularly edibles. So
cashing in on this new market could help struggling members of the beer industry.
But if you’re looking to get your hands on one of these new
brews, you might have a hard time since they’re only available in California
right now. And coming in at $8 a can, they ain’t cheap either. But the extra
fee is probably worth not suffering a hangover anyway.
The article can be read
here.
Whilst you can purchase your Heineken here at Hellodrinks
Online Liquor, we don’t think we will be seeing the Cannabis version in
Australia anytime soon.
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