Heineken Making Non-Alcoholic Marijuana Beer
Following the lead of several major brewers, the Dutch beer maker is taking a gamble on the growing market for cannabis drinks . A few weeks back, the craft beer Lagunitas, which is wholly owned by Heineken beer, launched a new brand specializing in beverages that swap out alcohol for THC. The drinks being produced are the new brand are called Hi-Fi Hops and are currently available in two different varieties: one with 10mg of THC (the psychoactive compound found in cannabis) and another with a CBD-THC blend featuring 5mg of each. The move by Heineken beer makers to break into the cannabis industry is likely a matter of self-preservation. As Business Insider puts it “many major beer labels – including Heineken beer specials– have been plagued by what analysts say is a lack of interest among millennials.” Cannabis sales, however, are up – particularly edibles. So cashing in on this new market could help struggling members of the beer industry . But if yo